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we aim to give the
customer that original, delicious fish and chips taste
experience, but serve it to them in a clean, modern
setting.
The aim of this franchise is to bring back the old "on
the corner fish and chippie" that we all loved, but with
friendly service and good pricing.
The number of franchise stores is growing monthly, with
each new store grabbing the customers off the street and
into the shops. “Old Fashioned” has grown into a
national franchise and is one of the fastest growing
franchises in South Africa. |
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1928, Harry Ramsden,
an unemployed family man, with no success trying to
support his family, had a hunger to stretch out the ever
popular fish and chips frenzy. Fish and Chips were only
really seen among the London poor, this never the less
did not stop the more wealthy from migrating in their
hordes to indulge their senses with this delightful
aroma!
Harry Ramsden spread this out-of-the-way alley concept
to the ever demanding city of Bradford, just north of
greater London. A success!
The impact the local chippie had in the UK gave the
Portuguese travelling down south the idea of spreading
this fresh concept but in a more versatile and creative
approach. This turned into South Africa’s local fish and
chips cafe, found on every street corner. Fish and
Chips, frankfurters, russians and quality.... all this
worked in South Africa but there was one minor flaw that
made a significant difference... no consistency in
quality, below acceptable cleanliness and not the
friendliest customer service! Hence the reason this
concept never lasted in South Africa. It had a shelf
life!
In 2001, 172 years on from the days of the infamous
Harry Ramsden, a traditional spice based batter,
organically sourced Hake, “A” grade potatoes, clinically
clean stores and service to make everyone feel as though
they were part of the English monarchy arrived!
Emilia De Sousa, founder and CEO of “Old Fashioned” Fish
and Chips, had finally brought back the sorely missed
original local chippie, a concept her late uncle Alfredo
Pereira had the passion and dream to eventually turn
into what is now one of the fastest growing franchises
in South Africa.
40 years of experience, a dream, an opportunistic
venture and a team to foresee its growth. The
continuation of the oldest traditional concept known to
our taste buds! |
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